Naming the London skincare clinic.
Having previously worked with Pfeffer PR, owner, Andrea Pfeffer came to me with a brief to create a name for a new venture, a skincare clinic in Fitzrovia, London.
With Pfeffer being a word for pepper, and Sal a word for salt, the two created a natural balance that gelled with the outfit's offering. It's also a sweet – or perhaps savoury – nod to the founder's German and Spanish connections.